Why winback is the most undervalued discipline in sales — and how structured customer win-back creates double value.
Winning a new customer costs considerably more than keeping an existing one. Yet one group is often forgotten in growth plans: the customers who have already left. They know your brand, they chose you once — and they are closer to a yes than any other audience.
Why winback is undervalued
Most sales organisations put almost all their focus on new customer acquisition. But every rescued customer relationship has double value: the revenue is retained and the customer gets a reason to stay.
Structured winback on two levels
Devi treats winback as a structured process: winback for customers who have left or are about to leave, and extreme winback — a specialised team for the most challenging recoveries. Every dialogue includes a needs analysis so the right customer gets the right offer.
Data-driven and personal
We identify the patterns and causes behind customer churn to build the right strategy — and reactivate customers with data-driven campaigns and personal contact.
See how it works in practice in our winback case with Allente or read more about Devi Winback.
