Responsible selling
We always sell in a clear, accurate and respectful way. The customer should understand what is offered, what the agreement means, and feel confident in their decision.
Last updated: 6 May 2026 · This document is reviewed and updated continuously.
At Devi our business is built on trust. We work in sales and customer contact and represent some of the Nordics' strongest brands. That brings a significant responsibility — toward our clients, our partners, our employees and the people we meet every day.
For us, business ethics isn't about polished words in a document. It's about how we act day to day: how we sell, how we follow up, how we train our people and how we make sure growth happens the right way.
We work actively with clear processes, training, follow-up and quality assurance to create a culture where responsibility, transparency and long-term thinking are a natural part of every engagement.
Six principles that guide how we work every day — not just on paper, but in practice.
We always sell in a clear, accurate and respectful way. The customer should understand what is offered, what the agreement means, and feel confident in their decision.
We believe in sustainable sales. That's why we follow up, quality-assure and work structurally so every engagement is delivered to a high standard over time.
Our partners should have full visibility into how their brand is represented. We work with reporting, follow-up and ongoing dialogue to create confidence and control across the entire sales chain.
Through training, leadership, routines and system support we make sure our people know what's expected — and have the right conditions to succeed.
We care about a workplace where people are treated with respect — regardless of role, background or experience. That applies internally and in every customer interaction.
Devi works continuously with training, coaching, quality checks and follow-up. Every employee should understand our values, our ways of working and the responsibility that comes with representing our partners.
If something isn't working, it should be raised, followed up and acted on. A strong sales culture isn't built on results alone — it's built on trust, responsibility and the willingness to do the right thing even when no one is watching.
Want to read more about how we put this into practice? Explore our CSR work, Devi Academy and how we build the sales culture in Sales.
Devi Group has been a full member of Kontakta Sverige since 2022 and certified as Trygg Kundkontakt every year since. This means an independent party reviews how we conduct sales, customer contact and quality assurance — not our own words, but the industry's.
Get in touch and we'll tell you more about our approach and how we ensure quality in every engagement.
Contact us