Devi helps Ellas Hjältar recruit more monthly donors through street sales — personal meetings that give more families with children in Sweden support before, during and after.
Ellas Hjältar is a Swedish fundraising foundation that supports families with children in difficult situations across Sweden — through illness, trauma and disability. The foundation fulfils children's dreams, funds assistive equipment and stays on as support before, during and after.
For a fundraising foundation, monthly donors are the difference between one-off efforts and long-term security. The need was clear: more regular donors, making it possible to plan support over time.
Through Devi Sales, a street sales delivery was launched — in a start-up phase with a small, dedicated team where every meeting is about building engagement for the situation of families with children:
Everyone on the team is trained through Devi Academy — representing a charity places even higher demands on trust, transparency and respect in every conversation.
Already during the pilot, the small team recruited around 100 new monthly donors per month — regular support that gives Ellas Hjältar long-term resources to fulfil children's dreams, fund assistive equipment and stay on for families when they need it most.
The collaboration is part of Devi's wider commitment — Devi is a proud supporting company of Ellas Hjältar through Devi Charity. Also read the news article about the collaboration.
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