Back to all case studies

Tele2 – Fieldmarketing

Devi runs fieldmarketing and local customer acquisition for Tele2 — personal customer meetings that strengthen market presence and sales, delivered by trained teams with quality assurance at every step.

Business areaDevi Sales
SegmentTelecommunications
DeliveryFieldmarketing
Websitetele2.se
Tele2 case study – fieldmarketing and local customer acquisition
The need

Reaching customers where digital channels fall short

Tele2 wanted to strengthen its local market presence and reach customers not captured by digital channels or phone. The personal meeting is one of the strongest channels for building trust and winning new customers — but it requires teams that can represent the brand in the field with high quality, every day.

The need was a partner who could deliver structured fieldmarketing and local customer acquisition in priority areas, without compromising customer experience or brand.

The solution

Fieldmarketing with structure and quality

Since the partnership began in 2024, Devi has run fieldmarketing for Tele2 through Devi Sales. We contributed with:

Every consultant represents Tele2's brand in the field — which is why everyone goes through the same training, certification and ongoing coaching as our own top sellers.

The result

Strengthened market presence through personal meetings

The partnership has given Tele2 a stronger local presence and a steady stream of new customers through personal meetings — a channel that complements the digital ones and builds trust where it is best created: face to face.

With Devi Academy-trained teams and quality assurance at every step, customer acquisition is delivered brand-safe — in line with our Trygg Kundkontakt certification, which Devi has held every year since 2022.

Fieldmarketing Local customer acquisition Devi Academy Quality assurance Scalable teams
More case studies with Tele2

Explore more of our work together

Do you want to create similar results?

We help companies grow through sales, customer service, recruitment and business development.

Devi Support
Devi Support
Online now
Hi! How can I help you today?
Common questions (FAQ)