Devi ran a strategic fieldmarketing campaign that launched GlobalConnect's new product line — on-site activities and direct sales conversations that generated leads and new customers.
GlobalConnect was launching a new product line and needed an intensive market opening with direct sales in the Swedish market.
Fiber is sold where it is built — locally, close to the customer. The need was a partner who could create on-site presence, demonstrate the offering and convert interest into business in the same meeting.
Devi ran a strategic fieldmarketing campaign through Devi Sales. We contributed with:
The campaign combined market opening and sales in one — every activity built both awareness and pipeline.
The campaign gave GlobalConnect a successful launch with leads, new customers and an established local presence in the Swedish market.
The collaboration has also been rewarded: Devi was named Creative Partner of the Year 2021 and Strategic Partner of the Year 2022 by GlobalConnect — proof of the partnership's value beyond individual campaigns.
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