When Lotus Cars launched the EVs Eletre and Emeya in the Nordics, Devi worked roughly 5,000 warm leads from their CRM — booking 150+ test drives in six months, for cars with an order value of SEK 1.2–2 million each.
The trust was already established: Lotus Cars' sales manager had been a sales lead at Volvo during the Care by Volvo project, where Devi contributed business development and commercial advisory. When Lotus Cars was about to launch its EVs Eletre and Emeya in the Nordics, he knew where to turn.
Ahead of the launch, roughly 5,000 warm leads sat in the CRM — registrations of interest from the website and car shows. Leads that cool off quickly if not worked, where every contact represents a potential deal of SEK 1.2–2 million.
The need was clear: work every lead and convert interest into booked test drives — car purchases in this class are decided behind the wheel.
Devi took responsibility for the entire lead processing through Devi Sales:
Every call was conducted with the same care as the brand itself — in the premium segment, the dialogue is part of the buying experience.
Over six months, 150+ test drives were booked at Lotus Cars' three facilities in Sweden — qualified buyers, behind the wheel of Eletre and Emeya.
With an order value of SEK 1.2–2 million per car, the bookings represent a potential business value of several hundred million kronor — created from leads that already existed in the CRM but needed the right processing to become business.
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