What began as a customer relationship developed into a close collaboration on business development, digital customer experiences and the mobility services of the future. Devi became the first business customer in Sweden to join Care by Volvo, gaining early insight into a concept that would change the view of car ownership through subscription-based solutions.
When Care by Volvo launched, the automotive industry was facing a shift. Customers demanded greater flexibility, simpler administration and new ways to use a car without traditional ownership or leasing arrangements.
Volvo needed to understand how companies and business customers viewed subscription as a service, which features created value and how the offering could evolve to meet future needs.
As the first business customer, Devi had the opportunity to contribute insights, user perspectives and experiences from the actual customer journey.
Over time, the collaboration evolved from a customer relationship into a broader business development partnership. Devi contributed with:
Through ongoing dialogue, experiences from real users could be turned into improvements in both the service and the customer experience.
Care by Volvo established itself as one of the most innovative mobility concepts on the market and helped change the view of how companies and individuals can access a car through subscription-based solutions.
Through the collaboration, Volvo gained valuable insights from one of the first business users of the service, while Devi contributed experience in business development, customer journey and commercial packaging.
The project shows how a close partnership between customer and supplier can create value far beyond the original business and contribute to the development of future services.
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