Ethics and compliance
The company follows Kontakta's statutes and business ethics guidelines. It also follows Swedish law, established practice and good conduct in its contact with consumers.
At Devi, we take responsibility for how we meet customers, how we sell and how we represent our clients' brands. That is why we follow Kontakta's guidelines and have been certified as Trygg Kundkontakt five years in a row, 2022–2026.
Trygg Kundkontakt is awarded one year at a time. Devi has received the award every year since 2022 for our customer service and telesales operations.
Devi Group AB is included in Kontakta's list of companies with Trygg Kundkontakt.
See the list at Kontakta (opens in a new tab)
Trygg Kundkontakt is a label for ethical customer contact. It shows which companies run reputable sales and customer service by phone and digital channels.
The industry organisation Kontakta introduced the label in 2015. The idea is to highlight reputable companies and make it easier for consumers and customers to find them.
The label is based on requirements and follow-up, not on how a company describes itself. It is awarded every year to the members that meet the requirements.
The requirements apply to the whole business, from how customers are treated to how employees are doing. Here is a summary.
The company follows Kontakta's statutes and business ethics guidelines. It also follows Swedish law, established practice and good conduct in its contact with consumers.
Complaints must be handled so that the customer is treated well. Every year, Kontakta follows up how many complaints have been received and what they concerned.
Employees must be covered by a collective agreement or have equivalent pension and insurance cover.
The business must offer a good working environment. The requirements are therefore not only about customers but also about employees.
The company must be a full member of Kontakta, after an aspirant period in which the requirements have been evaluated. At least one person in a senior position must have attended Kontakta's member day.
Every year, the member submits a self-declaration. If a member does not live up to the guidelines, the award can be withdrawn while the matter is investigated, and the member can ultimately be excluded.
Summarised from Kontakta's description of Trygg Kundkontakt. Read the requirements at Kontakta (opens in a new tab)
Kontakta Sverige is an industry and trade organisation for companies that work with customer service and sales by phone and digital channels. Some members handle customer contact in-house. Others, like Devi, work on behalf of other companies.
In August 2020, the year after Devi was founded, we became an aspirant member of Kontakta. In February 2022, after 18 months, we became a full member. That same year we received Trygg Kundkontakt for the first time, and we have received the award every year since.
Membership is a stance. We represent other companies' brands in every call. That is why we want to work according to shared requirements that can be followed up, not just our own ambitions.
For our clients, the requirements become an external point of reference. You can see which requirements we have committed to meeting and read about them at Kontakta. The certification does not replace our own quality assurance. It is part of it.
August 2020
Devi becomes an aspirant member of Kontakta. During the aspirant period, Kontakta checks that we meet its conditions.
February 2022
After 18 months as an aspirant member, Devi becomes a full member of Kontakta.
2022–2026
Devi receives Trygg Kundkontakt for the first time in 2022 and then every year in a row.
Membership is the foundation. The award is given one year at a time to members that meet the requirements.
When we speak with your customers, we do it in your name. That is why it matters which requirements we work by.
Every call affects how your customers perceive you. Clear guidelines for how we sell and treat customers make it easier to protect the trust you have built.
Quality and responsibility need to be part of everyday work, not just a policy. For us, the requirements are linked to training in Devi Academy, coaching and ongoing follow-up.
You should be able to understand which requirements we work by. They are described by Kontakta, and we are happy to explain how we work with them in your assignment.
Tell us about your business and your needs. We are happy to show how Devi works with sales, customer service and quality assurance.
Contact usWhat the label means and which requirements apply
The organisation's mission and work
What it takes to become and remain a member
What Kontakta wants membership to provide